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A magician's guide to persuasive writing


There is no one more persuasive than a magician.

After all, they make you believe in the impossible.

And they don’t do it with just sleight-of-hand or smoke and mirrors; they use words.

Honest-to-goodness magic words.

SWAY is a new incursion for secondary English students that explores the power of persuasive language.

Drawing on Nicholas's work as a magician and author, the show teaches students to spot persuasive techniques and use them in their own writing.

SWAY encourages students to rethink their idea of what constitutes a text.

It explores oral and written arguments in plays, poems, social media and even the script for SWAY itself.

In fact, even this advertising copy is an example of persuasive writing, using fourteen different techniques to convince you to book SWAY for your school.


“Sway is a show about words…an entrancing journey through the black magic of persuasion”

- The Plus Ones

Boring stuff

(that's actually kind of important)

Age: Years 7-10

Length: 60 minutes

​Cost: $850+GST per show up to 100 students. For groups over 100, $8.50 +GST per additional student. Discounts apply for low socio-economic schools. Contact Nicholas for more information

– Data Projector (HDMI input)
– Power

​Additional Information:
Nicholas has a full WWCC and $20 million PLI. Details available on request.

2022 The Bad Science Show - School Shows & School Incursions in Melbourne Sydney and Canberra.

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